
A
"progressive" agenda still carries weight among artists
and videomakers in the Untied States and Canada. The retrograde
politics of exclusion and divisiveness that obtain in much
of our culture (and increasingly in the discourse of the
State) run counter to the expressed values of the
art world and of the videomakers more or less in its orbit.
In the art world, relatively inclusive cultural politics
may be honored more in the breach than in the observance,
but at least the homophobia, sexism, Euorcentrism, anti-Semitism
increasingly promoted in the culture at large aren't respectably
articulated there. Furthermore, there seem to be a growing
number of videotapes critical of repressively hegemonic
cultural values, including a growing number made by people
ignored, stereotyped, or stigmatized in the larger culture.
More
avenues of distribution are available now than when I started
making videotapes in the early 1970s, thanks to the changes
set in motion by the growth of cable, the popularization
of home VCR's and "camcorders," and the adaptation of independent
video techniques for music videos. The visibility of nonbroadcast
video as a public medium has been (ironically, I suppose)
heightened by its being broadcast: shows like America's
Funniest Home Videos have hyped amateur productions, and
the wide play given to tapes made by ordinary people furnishing
evidence of crimes (especially those committed by police)
have increased the importance of nonprofessional witness.
Broadcast news shows use home-camera war footage in a way
that newspapers haven't used amateur photographs. The technically
degraded video image has become an accepted marker of "real
life actualities," blowing the "poor technical quality"
alibi that television stations used to fall back on in rejecting
independent work.
All
this doesn't mean that independent videomakers are now able
to "editorialize" on mainstream television (see recent article
in the Columbia Journalism Review discussing the
disfavor that independent producer Jon Alpert has fallen
into with network news despite his long history with them),
but it does widen the crack for our work. (A negative effect
is the tendency to abandon "appropriation" -- the critique
of television through direct quotation -- or even less direct
types of television critique.) Our work is also now more
likely to be mentioned or reviewed in general interest publications
-- admittedly those on the left -- and carried by home-video
distributors. At the same time, video may be shown more
often in museums, but generally at the expense of political
content, with the sometime exception of some works about
the social marginalization of various population groups.
Unfortunately, of the more autonomous places to show, including
the artist-run spaces and community galleries that have
depended largely on government money, few remain; in addition,
schools and institutions are slashing their video rental
and sales budgets. This puts even stronger pressure on us
to seek recognition from more intractable or more conservative
institutions, the museums and even the television industry
-- or at least public television.
In
an approach to FELIX's question of how we position ourselves
within a cultural framework, I'll use some of my own work
to suggest how such changes in the cultural landscape may
drive changes in strategy. Under the auspices of Seattle's
art commission, I've been working with Native Americans,
using Hi8 to produce one-minute or shorter "spots" about
their "hidden histories," in the hopes that the commercial
stations in town will broadcast them (the stations have
shown interest...). Although I tend to be the sole "author"
in most of my work, I believe strongly in collaboration
(and I have worked with Paper Tiger) and facilitation. I
also believe that we have no business speaking for others
(I am not Native American). In these spots I hope to provide
a chance for Native Americans in Seattle to articulate some
of their concerns to the general audience. Collaboration
can be tricky under the best of circumstances. When the
collaboration involves people with different relations to
the means of image production (possibilities: one party
has a better grasp of the technology, its uses and implications,
or the parties have different goals with respect to the
art world or media community) -- not to mention people with
, in FELIX's words, "different political agendas and cultural
backgrounds" -- it can be really tricky.
I'll
address the question of the relation to television by continuing
to consider the Seattle project. Normally my work tends
to be long in absolute time and in shot-length and as often
as not to draw upon somewhat restricted discourses and strategies,
including the predictable art-world irony. This project,
however, isn't intended to foreground my own point of view
but to bring forth some muted or buried narratives in the
short history of Seattle -- a city that seems very white,
at least figuratively speaking. In considering whether to
adopt a format (defined by its length and by a certain urge
toward narrativity) developed for advertisements and PSA's
(public service announcements), I had to weigh the importance
of having the project widely seen against the obvious fact
that you can't say much or explain much in a minute or less.
I also wanted to avoid the posturing that ads depend on,
and their aggressively telegraphic speech. (Various political
groups have repelled me with their ads that read just like
ads, but with a "different" message. I also have a problem
with political art that engages in sloganeering in lieu
of argument or analysis.) Still, the people I'm working
with would (naturally) like to have their voices heard by
the widest number of people; one voiced the hope that it
wouldn't just be on "educational TV" (PBS). If the people
I'm working with were wielding the apparatus as well, the
terms and consequently problems of collaboration would be
quite different. but in this case of this particular project,
the "window of broadcast opportunity" and of city funding
opened only for me as an artist (in this case, a so-called
video artist) and in control of (read: responsible for)
the project. In other words, none of this would be happening
otherwise. (In any case, so far no one has requested control
over the final works, so no conflict has [yet] arisen.)
Representing
the people I'm working with in a way that they would recognize
and in a way that the stations will put on the air is my
main aim here. I worry that I will tame and censor myself
and mute or inadvertently distort the messages that the
Native Americans wish to convey. I worry, as always, that
television will swallow up the project. The point is that
ten years ago I wouldn't have considered making something
for the air (just as I wouldn't have then considered making
the billboard works I subsequently made). But as videomakers
and other artists have determined to enter into public discourse
directly, the possibility has arisen of our reception by
the larger public, thanks to the conditions I briefly sketched
out earlier. Since audiences are made, not born, I think
it's pretty important to try to keep harping away at the
progressive agenda of inclusion (in cultural life, in political
decision-making, in self determination) that I mentioned
at the start.
Besides
the ever-present fear of co-optation with without, a couple
of other things worry me, with respect to questions of how
we position ourselves: one is the temptation in the community
of videomakers and artists to exclude or denigrate work
made by people who seem closer to the majoritarian profile
(and especially for tackling overtly the questions of positioning
in a diverse cultural landscape), out of motives that include
competition for scarce resources and rewards. Another is
the tendency to focus on one thing at a time: to champion
one marginalized identity and elide others. Reluctant institutions
turn this into the strategy of divide and conquer. (Sometimes
the issues granted most critical currency are those generated
by academics and critics.) I'm concerned that class issues
have fallen out of fashion. This creates serious misunderstandings
or misrepresentations about who wields social power, and
who has the greatest chance to capitalize on social goods,
irrespective of other issues of identity.
The
extreme signs of caution evidenced by the set of questions
posed by the editors of FELIX point to the sensitivity of
these issues. While we're all under attack from the forces
of reaction, with the tacit support of the "tax paying public,"
we'd be wise to pull together. What isn't a good idea is
to pull back from our commitments in order to win a broader
acceptance. In fact, despite my suggestions that a broader
public opening for our work exists, it's possible that smaller,
more focused audiences make more sense. It certainly depends
on what you're trying to accomplish with your work.
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